Want to know what the next move is for your Digital Marketing campaign? VIDEO!!

Video Ads are expected to be a huge part of companies advertising budget in 2018. Reports indicate that in 2017, digital video will reach nearly $5 billion in ad revenue due to developing delivery channels, amplified engagement and the highest average click-through rate (1.84%) of any digital format.

Here are 3 easy ways to utilize video advertising:

In-stream video advertising

Typically, 15-30 sec pre-roll video ads are used to display an advertisement before a video begins. According to Google, these ads are most effective when focused around branding, as conversion rates are often lower than with other forms.

Keep your message tight, and offer value to users as quickly as possible. Many of these ads can be skipped after the first five seconds. Always incorporate a strong call-to-action early in your video.

Display video advertising

Advanced audience targeting allows your brand to display relevant video content within banner ads on sites that your consumers already use. This can be difficult to do on your own, but you can hire an agency that uses a DSP to achieve this for you!

Social video advertising

Social media networks offer a unique platform to deliver video content that goes beyond promotional advertising. Unlike in-stream and display advertising, videos advertised within social media channels are a lot easier to be shared. This is great for promoting a sale or limited time offer. Allow your current customers or clients tell their friends about you without asking!